VaynerX has opened a headquarters office in Miami, Florida and it is looking to take the Magic City to new heights and tap into the talent pool in SoFlo and beyond as Gary Vaynerchuk’s media company continues to make it’s mark.
“Miami has such a thriving tech hub that it made sense for us to have boots on the ground,” VaynerX’s Chief Marketing Officer Avery Akkineki said, according to Refresh Miami. “We see Miami as a really interesting and exciting place to cultivate creative talent because it’s just such a creative and vibrant city,” Akkineki said.
She added that the company plans to use Miami as a hub so that they can better understand the LatinX market as well as to utilize the area for their United States Hispanic work – “I want us to be the best advertising agency in Miami. I want social at the center to be a strategy that really helps local Miami brands grow and thrive and build their businesses.”
“The Miami Tech brand is strong and growing, as a diverse tapestry of companies – both global and local – join the Miami ecosystem.”
VaynerX’s subsidiary The Sasha Group is exploring startups that have potentially innovative products that could be a fit for partnerships as they continue to immerse themselves in the region and spread brand awareness in SoFlo.
